TV Message To Tween Girls: ‘Do Anything, Just Be Attractive’

My 8-year-old daughter recently rose at the crack of dawn to wash her naturally wavy hair so it wouldn’t be “puffy” for a school assembly. She’d previously begged to have it straightened. Did I mention she’s 8?

While we all work diligently to tell our daughters how smart and strong and brave they are — and de-emphasize looks as much as possible — it’s a jungle out there when it comes to girls and self-image. A new study by U.S. researchers published in the journal Sex Roles reaffirms the uphill battle parents face. Here’s the headline: “Looks are all important for girls on tween TV.” And the not-so-subtle messaging, according to the researchers: “Girls can participate in everything that boys can, but while doing so they should be attractive.”

To arrive at this sad but not terribly surprising conclusion, Ashton Lee Gerding of the University of Missouri and Nancy Signorielli of the University of Delaware, reviewed “gender ideals” as conveyed by American television programs geared toward tweens ages 8-12.

Here’s what they found, from the news release:

Characters in 49 episodes of 40 distinct American tween television programs aired in 2011 on Disney Channel, Disney XD, Nickelodeon, and the Turner Cartoon Network were analyzed in terms of their attractiveness, gender-related behavior, and personality characteristics such as bravery and handiness with technology. Two specific genres were examined: teen scene (geared towards girls) and action-adventure (geared towards boys).

girls watching tv

…Overall, compared to males, females were portrayed as more attractive, more concerned about their appearance, and received more comments about their looks. Females were presented similarly in both genres. Overall, males were shown in varying levels of attractiveness, and were portrayed as more stereotypically brave in the action adventure genre.

A critical finding was that tween programs still portray females as more attractive and more concerned about their appearance than males. Tween programs had no so-called “unattractive females” in them, but featured males with varying levels of the American cultural ideals of attractiveness and unattractiveness. Gerding and Signorielli believe this may send the message that even though women can participate in everything that men can, they should be attractive while doing so and should work to keep this up.

“The messages inherent in the action adventure programs are that males and females mostly participate in and do the same things, but that males are more important than females because they vastly outnumber them,” says Gerding.

“Tween programs, which are seen worldwide, put viewers at risk of developing skewed conceptions about gender-roles that may be limiting,” adds Signorielli. “We therefore advise the use of media literacy programs to help mitigate some of these potentially deleterious effects.”

Or, another solution might be to send your girls outside to play and turn off the TV altogether.

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  • Andrew Rothman

    Is it art imitating life or life imitating art? Perhaps people who create TV shows aimed at tweens are portraying female characters as appearance-conscious because tween age is the time when girls start becoming appearance-conscious. TV creators want to make characters their audiences can identify with, and tween girls want to look pretty, so the female characters on their TV shows reflect that. Even if you made all the women on TV ugly and never had them receive a compliment or mention their looks, tween girls would still want to look pretty because tween boys pay more attention to pretty girls. That’s been the way since before ‘tween’ was coined and before TV too.

  • Some1

    Girls have it rough nowadays. They need lots of support to be stronger than the media.

    • April Lamba

      Girls have ALWAYS been told to look pretty, nothing has changed. Its only gotten worse bc of New Age Feminism rallied for sexual freedom, so now women have more areas they need to keep “pretty” and “feminine” for example pubic hair, leg hair, large breasts, no cellulite, have to look young at age 35 and over (women use to get married at age 20-25 yr so they didn’t have to invest in anti-aging products to get a man), be sexually pleasing in bed etc etc

      • what the what

        wait why are women being blamed again here? what is this comment anyway?

  • bk

    We didn’t have a tv when I grew up. I have been fortunate enough to never have had any major body issues.

  • Marie

    Even without TV, I notice that girl gymnasts fix their hair and wear make-up but I don’t see the boys fussing over their looks at all.