Isis Parenting, Boston-Area Institution For New Moms, To Close

The Isis Parenting Facebook page

The Isis Parenting Facebook page

Sad news for current and expecting customers of Isis Parenting, a chain of one-stop-shops for classes, products and support for new mothers (and fathers, too): The Boston-area institution says it’s closing.

On its website here, Isis Parenting CEO Heather Coughlin writes:

Dear Friend of Isis:

It is with deep regret and sadness that I craft this letter. Ten years ago this May I walked through the doors of Isis’ first Brookline, Massachusetts location for the first time. I was expecting my first child and was immediately put at ease by the staff and classes I completed.

I had no idea at the time how valuable a resource Isis would become for me personally over the next few years, and I could never have imagined the impact it would have on me professionally as its leader.

Isis Parenting is sorry to announce we will soon close our doors and, effective immediately, we will no longer be able to conduct classes or consults. That said, as we continue to sell the remainder of our trusted products over the coming days, we invite you to stop in – for drop-in playgroups, great sales and (most importantly) to say goodbye to a gathering place that has meant so much to so many.

Universal Hub reports here that all the chain’s locations — including Back Bay, Arlington, Needham and Hanover — will close, and that the move is bringing expressions of regret and appreciation from customers. A commenter below the post writes, “What a shame.” And:

My sons both took classes in Arlington and my wife used the lactation consultant services during some difficult nursing problems with our first. The new moms group gave my wife someone to talk to that actually understood what she was dealing with.

Social media comments speculate that the closing comes after an investor pull-out, but Coughlin does not explain the “why” of the closing in her letter. We’ll update this post as WBUR reports further. The Boston Globe reports here that “just this month Isis had announced a new partnership with MetroWest Medical Center. Then, with no warning,” it announced today that it was closing.

Update at 3:13 p.m.: Fortune offers a business explanation here, including:

In short, Isis isn’t going out of business because it failed its customers. Isis is going out of business because it didn’t work as… well, as a business.
“The company has been struggling for the past two of three years,” says a source close to the situation. “And it had a bad holiday retail season, which really pushed it over the edge…. The CEO is exceptional and tried everything she could, but investors were pretty deep into this, so there was no attempt to recapitalize.”

Readers, reactions? Did you patronize Isis and what was your experience?

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  • Celia

    Myself and other parents are out money with no explanation if it will be refunded. Isis deleted any phone contact from its website and the FAQ does not tell you a thing. These classes are expensive and this is worrisome.I booked two classes just yesterday online and via phone and they still took my money.

    • Alyson

      contact your credit card and they’ll most likely stop the payment and you won’t be billed. I agree it’s worrisome for people that signed up for classes a month ago,but even then you have a lot of room to dispute the charge,or should.

    • Rick

      Not that I know all the reasons of why they closed, but I am sure they did not tell their staff of the situation until it finally happened, so they would have not know about not to take payment as for them everything was as usual. I have seen many posts that they are working through all of the people that they owe money to in order to give them the refunds. Yes, you can always contact your credit card company and file a claim, but you should give them a chance to respond if you can. Not that you want to be out of your money, but it can not be easy for them on the other side either. Very sad day this is to see another brick and mortar store close down.

  • Jennifer

    Local hospitals outsourced their tours, childbirth classes, and prenatal and new moms support to Isis. What will happen to moms who want to take childbirth classes in the next month or two? I was annoyed with the hospitals for referring me to such expensive classes but it was never clear what the alternatives are. I feel bad for upcoming/new moms.