This is what we call an aggregating post, in which we pull together related news items, and the items I’m aggregating today concern companies that define their brands as “exclusive” — not as in “luxurious” but as in “We choose to exclude certain populations, such as disabled people or women who’ve lost breasts to cancer or are not sylphs.”
First, this just in from CBS News here: Victoria’s Secret Will Not Make Mastectomy Bras, despite the 128,000 signatures on a petition asking for them.
Despite immense public support, Victoria’s Secret will not manufacture a mastectomy bra, the company said Monday.
“Through our research, we have learned that fitting and selling mastectomy bras in the right way…a way that is beneficial to women is complicated and truly a science. As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research,” Victoria’s Secret said in a statement.
Allana Maiden had started a petition on Change.org earlier this year, urging the company to create bras for women who had a mastectomy. Maiden’s mother Debbie Barriett underwent a mastectomy over two decades ago when she fought breast cancer.
The Victoria’s Secret decision, of course, says nothing like “We want our brand to be linked to sexy models, not mastectomy patients,” but it immediately made me think of the still-resonating impact of a 2006 Salon interview with Abercrombie and Fitch CEO Mike Jeffries. It was resurrected earlier this month by Business Insider, and includes this much-spread quote: Continue reading