When it comes to health and fitness, even the best intentions won’t get you far if you don’t stick with the plan.
That’s the thinking behind a new fitness tracking and motivational nudging service, called Wellocracy, that seeks to get at a person’s “stickiness” quotient. In other words, how likely is he or she to stay engaged with one of the myriad health and fitness apps currently available?
It’s the brainchild of Dr. Joseph Kvedar, founder and director of the Center for Connected Health at Partners Healthcare, the dominant hospital system in the state. I spoke with him recently about the concept of “stickiness” and the new service.
“Part of the reason we launched this effort is because we studied for about 10 years why patients adopt these technologies,” Kvedar says. “We were trying to reach people who could benefit from self-tracking as a health-improvement strategy, but either don’t know about it or find it confusing and frustrating.”
He pointed to an October 2013 survey of 2,014 adults in the U.S. which found the following about fitness-tracking behavior:
• Sixty-eight percent say encouragement from family and friends is important for achieving health goals.
• More than half of respondents aged 35-44 found it difficult to stay motivated to live in a healthier way.
• Sixty-five percent think tracking their health using a device, website or app would be beneficial, including 32% who felt it could keep them motivated in pursuing health and/or fitness. About half of those 18-44 agree that easy-to-use tracking tools are essential to following through with their health goals.
• Eighty-six percent say feeling informed about the status of their health is empowering.
Given the widespread endorsement of fitness tracking, one might think it a fairly common practice. On the contrary; the survey found the following: Continue reading